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The Role of an SEO Expert in Digital Marketing

In today’s digital age, businesses are no longer limited by geographical boundaries. They can reach customers from around the world through the power of the Internet. However, with so much competition, standing out from the crowd can be challenging. This is where search engine optimization (SEO) comes in. In this blog, we’ll explore the role of an SEO expert in digital marketing and how they can help businesses in Calgary, Kelowna, and Edmonton succeed.

Conducting a Website Audit

The first step an SEO expert will take is to conduct a comprehensive audit of your website. This involves analyzing the website’s content, structure, and performance to identify improvement areas. An audit will also reveal any technical issues hindering your website’s performance.

An SEO expert will use a variety of tools and techniques to conduct the audit, including Google Analytics, Google Search Console, and other third-party SEO tools. Once the audit is complete. The SEO expert will provide you with a report that outlines the areas that need improvement and a roadmap for fixing them.

Keyword Research and Analysis

Keywords are the foundation of any SEO strategy. They are the words and phrases that people use to search for information online. Keyword research involves identifying the keywords and phrases your target audience uses to find products or services like yours. An SEO expert will use various keyword research and analysis tools, including Google Keyword Planner and SEMrush.

Once the keywords have been identified. The SEO expert will create a strategy for optimizing your website’s content for those keywords. This involves creating high-quality content that includes the keywords in a natural and engaging way. For example, a Kelowna SEO company might optimize its website for keywords like “Kelowna SEO company” or “SEO Kelowna”.

On-Page Optimization

On-page optimization refers to optimizing individual pages on your website to rank higher in search results. This includes optimizing the content, meta tags, and other elements on the page to improve its relevance and authority. An SEO expert will ensure that your website’s on-page elements are optimized for the keywords identified in the keyword research phase. For example, a Calgary SEO company might optimize its website’s meta tags for keywords like “Calgary SEO services” or “SEO company in Calgary“.

Off-Page Optimization

Off-page optimization refers to the practice of optimizing elements outside of your website to improve its ranking in search results. This includes building high-quality backlinks to your website from other reputable websites. An SEO expert will use various techniques to build backlinks, including guest posting, broken link building, and outreach. For example, an Edmonton SEO company might reach out to other websites in the same industry and offer to write a guest post in exchange for a backlink to their website.

Local SEO

Local SEO is critical if your business operates in a specific geographical area. SEO involves optimizing your website for local search results, including Google Maps, Yelp, and other local directories. An SEO expert will ensure that your website is optimized for local search by including location-specific keywords in the content and optimizing the website’s meta tags and other on-page elements. For example, a Kelowna SEO company might optimize its website for keywords like “Kelowna SEO” or “SEO services in Kelowna”.

Monitoring and Reporting

Once the SEO strategy is implemented, an SEO expert will monitor your website’s performance and adjust as needed. This includes tracking keyword rankings, analyzing website traffic, and identifying new opportunities for optimization. The SEO expert will provide regular reports that show the progress of the SEO campaign and highlight areas that need improvement. 


The role of an SEO expert in digital marketing is critical. They can help businesses in Calgary, Kelowna, and Edmonton succeed by conducting a website audit, performing keyword research and analysis, optimizing on-page and off-page elements, and optimizing for local search. Monitoring and reporting on the campaign’s progress. By working with an experienced SEO expert, businesses can improve their website’s ranking in search results and attract more organic traffic, ultimately leading to increased sales and revenue.

About author


I am a Professional Blog Writer, as I am engaged with packaging industry. So I always talk on Custom made boxes. A user or a blog reader can get bundle of information about different custom made boxes from my blog posts.
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